New Zealand's top cycle trails are pumping more than $1.2 billion a year into local economies.
New data shows visitor spend attributed to the country's 23 Great Rides jumped 35% compared to 2021.
Nights spent in nearby accommodations are up 25% at around 4.5 million.
Ngā Haerenga NZ Cycle Trails CEO Janet Purdey told Mike Hosking they’re marketing into Australia and the United States, and they plan to bring a lot more internationals into the country to do the trails.
She says the global market is estimated to be US$234 billion in 2030, and they want a piece of that.
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The Mike Hosking Breakfast