In Episode 92 of "The Agency Hour" podcast, we're joined by none other than Matt Jones, the Go-to Tradie Guy and Founder & Director of TradieWebGuys. Matt's expertise lies in delivering tailored digital solutions for tradies, and he's here to drop some serious wisdom.

Episode Highlights:

• Clients' Needs vs. Wants: Delve into the importance of focusing on the actual outcome for end-users and deciphering what clients truly need versus what they think they want. (Time Stamp: 06:30)
• The Referral Myth: Why relying solely on referrals and word-of-mouth may not be a sustainable strategy. 
• Saying No to Other Verticals: Find out why it's sometimes necessary to turn away more work than you take in. 
• Refusing to Be a Coach: Why Matt is adamant about not becoming a coach despite his expertise. 
• Outcome-Oriented Approach: Understand why it's all about the outcome for the absolute end-user. 
• AI and Strategic Value: Gain insights into leveraging AI and where the real value lies in the strategy. 

Handy Links:

• TradieWebGuys
• Matt Jones
• HighLevel
• 10web.io
• Relume
• Framer
• The Site Shed Podcast
• The Site Shed Group
• E2M Solutions

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Thanks for tuning in to "The Agency Hour" podcast, and a massive thanks to Matt for sharing his invaluable insights. Don't forget to subscribe and share this episode with anyone who's eager to learn the secrets of digital success.