Why Building an Audience Isn't How to Start Your Business

E20: In this episode, I talk to Jim James of the UnNoticed Entrepreneur Podcast about the struggles I had during the early days of launching my first business, Urban EDC. I also discuss a mini framework for those who are just starting out that will help you grow right off the bat. Lastly, I share with you the one thing every business needs to increase loyalty with your customer base and succeed over the long haul.

And of course, we end this episode with another question from our community about how to drive traffic effectively to a new brand's website to generate sales. My answer is probably not what you expect. Stay tuned until the end to find out!

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TOPICS:

How I Built An Audience (2:22)

Why Your Audience Are NOT Your Customers (4:11)

Why You Should Never Launch with Friends & Family (4:52)

Building Accountability Through Feedback Loops (6:49)

Strategies for Launching Your Brand (8:17)

Building Your Product Through Your Community (10:59)

How to Promote Your Brand in the Beginning (13:03)

Why B2B Marketing Is Different Than B2C (14:33)

Why Feedback Is Critical For Your Business (16:45)

Ask Me Anything (19:31)

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LINKS:

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First Class Founders is a show for indie hackers, bootstrapped founders, CEOs, solopreneurs, content creators, startup entrepreneurs, and SaaS startups covering topics like build in public, audience growth, product marketing, scaling up, side hustles, holding company, etc.

Past guests include Arvid Kahl, Tyler Denk, Noah Kagan, Clint Murphy, Jay Abraham, Andrew Gazdecki, Matt McGarry, Nick Huber, Khe Hy, and more.

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