Podcasting is a powerful marketing tool that can help you generate sales. The best part? You don't even have to start your own show to benefit. Find out exactly how you can use podcasts to generate sales right here.

In this video, Luis Diaz, a podcast expert, will teach you how to use podcasting as a marketing tool. He'll also outline the difference between speaking to businesses versus consumers, provide the optimal length for your episodes, and what's in store for the future of podcasting.

There's more to podcasting than simply starting a podcast. In fact, you don't even have to start one yourself. You can hop onto someone else's with the right arrangement. Podcasting, in general, is an adaptable marketing tool. It morphs to your needs and capabilities—all while remaining a low-cost solution to advertising (in comparison to other methods).