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Many of us understand very little about how influence works, often doubting our own capacity to influence others, and overestimating our ability to resist other people’s attempts at influencing us. Vanessa Bohns, author of YOU HAVE MORE INFLUENCE THAN YOU THINK: How We Underestimate our Power of Persuasion and Why it Matters joins host Laura Zarrow to discuss the surprising and complex way influence works. Learn more about Vanessa at vanessabohns.com. Originally aired with Host Laura Zarrow on September 16, 2021 on SiriusXM's Business Radio, Channel 132.
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