Small companies should care about being more purpose-driven because it can help them stand out from their competitors, attract customers who share their values, and create a positive impact on the world. From the power of one to a collective village, as entrepreneurs, we can break boundaries, just like the Village People did with their music. Using my YMCA framework, I break down the steps to have a significant impact, despite your budget.
Episodes referenced: 114, 66, 48, 45, 38, 35, 34, 27, 19, and 11
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