017: Exploring Vermouth: Mark Ward’s Journey from Bartender to Brand Founder

In this episode of the Cocktail Academy Podcast, Damian Cole interviews Mark Ward, the founder of Regal Rogue, one of Australia’s leading vermouth brands. Mark takes us through his fascinating journey from working in nightclubs and corporate London to creating his own vermouth brand in Australia. He shares the challenges and successes of launching Regal Rogue as the first Australian vermouth in over 20 years and discusses the growing global interest in vermouth. This episode dives deep into vermouth’s history, how to enjoy it, and the future of this exciting craft spirits category.

Key Topics Discussed:

Mark’s Journey into the Cocktail Industry:

• How Mark transitioned from working in tech during the 2000 tech crash to pursuing his passion for cocktails and spirits.
• His time at the famous Hush Bar in Mayfair, London, and how he developed his love for vermouth and cocktail making.

Creating Regal Rogue:

• The story of how Mark launched Regal Rogue, the first Australian vermouth brand in over 20 years.
• The evolution of the vermouth category, from a misunderstood product to a low-alcohol, versatile cocktail ingredient.

The Global Vermouth Movement:

• How vermouth is becoming popular across the world, from Europe to Australia.
• The variety and creativity within vermouth-making, including Mark's use of Australian botanicals and organic wines.

The Challenges of Growing a Brand:

• Mark discusses the difficulties of navigating a 14-year journey as an entrepreneur in the craft spirits industry.
• The impact of sustainability on Regal Rogue’s growth, including the use of recycled glass bottles, organic ingredients, and the introduction of bag-in-box packaging for the hospitality industry.

The Future of Vermouth and Cocktails:

• Mark’s thoughts on how vermouth fits into the current trend of low-alcohol cocktails and responsible drinking.
• The role of innovation in vermouth production and how bartenders and consumers can explore new flavors and combinations.

Quotable Moments:

• "Vermouth is a sleeping giant in the world of spirits; it’s perfect for responsible drinking and layering flavors in cocktails." – Mark Ward
• "The journey of a brand isn't just about the liquid, it's about personal growth and navigating the challenges of the industry." – Mark Ward

Guest Contact Information:

• Instagram: @gallivantingrogue
• Website: Regal Rogue

If you enjoyed this episode, don’t forget to subscribe to the Cocktail Academy Podcast for more engaging conversations with industry leaders in cocktails and craft spirits. You can also follow Mark Ward and Regal Rogue to learn more about vermouth and its exciting future in the cocktail world.

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