GTM 81: Signal-Based Sales and Entering GTM 5.0 with Alexa Grabell

Alexa Grabell is the Co-Founder and CEO of Pocus. Pocus is mission control for your pipeline. Pocus brings together product usage and other intent signals (customer, community, marketing data) to surface top leads, enabling reps to act fast. Alexa’s passion for democratizing data for go-to-market teams began when she led sales strategy & operations at Dataminr, where she built internal solutions to power sales teams with data.

What You Will Learn:

• The evolving landscape of go-to-market strategies, including the concept of Go-to-Market 5.0.
• The significance of shifting from traditional 'predictable revenue engines' to data-driven, personalized, and intention-focused go-to-market strategies to enhance sales effectiveness.
• The critical role that data plays in tailoring sales approaches, and how certain companies have successfully implemented these strategies to achieve remarkable growth.
• The importance of incorporating automation and artificial intelligence in sales processes to increase efficiency and relevance in customer interactions.
• Strategies for fostering a strong, values-based company culture that supports innovative go-to-market strategies and empowers decision-making grounded in both data and intuition.
• Insightful advice on the initial hiring of salespeople, emphasizing the need for alignment with the company's culture and go-to-market vision.

Highlights:
(4:52) The story of how Alexa met her co-founder, Isaac, and the importance of picking the right co-founder.

(6:38) The concept of go-to-market 5.0, including jobs to be done. 

(12:48) Examples of companies that are doing a good job of figuring out which signals they should care about and what the playbooks are from there that they should run.

(20:40) Getting to go-to-market fit and the importance of taking advice as a data point.

(26:00) Demanding excellence while fostering an enjoyable experience, and Pocus' company values and expectations.

(30:12) One thing revenue leaders believe to be true that Alexa thinks is bull$***.

(32:12) One thing that is working for Alexa in go-to-market right now.

Guest Speaker Link:
LinkedIn: www.linkedin.com/in/alexagrabell/
Blog Post: www.pocus.com/blog/building-your-signal-based-gtm-tech-stack

Host Speaker Links:
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/

Sponsor:
Today’s episode is sponsored by Wiza. If you’ve used big-name prospecting tools before, you know that they all share one, massive problem: bad data. These tools are built on static databases, playing cat-and-mouse to keep up with job titles changes, employee turnover, and bouncing emails. As sales professionals and operators ourselves, we needed more. So, we built Wiza, the only prospecting platform that sources and verifies its data in real-time, the moment it’s requested, using LinkedIn as its source of truth.

Wiza offers an accuracy-obsessed B2B contact database with 99% coverage of LinkedIn profiles as well as

The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

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