Ep 281 Why Most Marketing Fails—And How to Make Yours Finally Pay Off with Andrew Gregory

Why Most Marketing Fails—And How to Make Yours Finally Pay Off with Andrew Gregory

 

Why Most Marketing Fails to Deliver Profit—And How to Fix It

Marketing agencies promise leads. But what if leads aren’t your problem?

 

Thousands of small business owners are stuck in the same trap: they’re spending money on ads, but their bank accounts still feel tight. The real issue? Bad leads, broken follow-up systems, and a total disconnect between sales and profitability.

 

In this episode of Profit Answer Man, marketing expert Andrew Gregory breaks down the hidden cost of poor marketing strategy—and the profit leaks most home service businesses never see coming.

 

The Real Cost of “Just Getting More Leads”

·       Every business wants more leads. But what happens when:

·       The leads don’t convert?

·       The wrong people answer the phone?

·       You can’t track what’s working?

 

The result is wasted ad spend, missed revenue, and a whole lot of frustration.

 

Andrew walks us through how most service businesses are focusing on the wrong end of the marketing funnel—and what to do instead.

 

In This Episode, You’ll Learn:

• Why response time is the #1 lead conversion factor (and most teams fail here).
• How to calculate Customer Lifetime Value (and why it changes your ad strategy).
• The difference between top-of-funnel vanity ads and bottom-up revenue generation.
• What it means to build trust at scale—and how Google is measuring it.
• Simple ways to fix your lead handling process before spending another dollar.

 

Costly Blind Spots You Might Be Missing:

• You’re paying for leads without tracking who actually called.
• Your website creates friction instead of conversions.
• Your intake team doesn’t follow up fast enough (or at all).
• You're treating referrals as luck, not a strategy.
• You’re advertising like a national brand—without the budget or systems.

 

Meet Andrew Gregory:

Andrew Gregory is the COO and Partner at UpRoute, a marketing agency focused on helping home service businesses grow profitably. With deep entrepreneurial roots—he’s owned a winery, served on business boards, and helped hundreds of small businesses—Andrew blends real-world experience with practical marketing strategy. His specialty? Turning advertising into measurable, scalable profit.

 

Links:

Email: andrew@uproute.com 

Website: www.uproute.com 

LinkedIn: www.linkedin.com/in/andrewcgregory/

 

Your Next Move: Fix the Leaks Before Scaling Up

• Before you spend another dollar on ads, ask yourself:
• Are we tracking lead sources with clarity?
• Is our intake team converting calls with consistency?
• Do we know our true customer value (including referrals)?
• Is our follow-up fast, friendly, and frictionless?

 

If you’re not 100% sure, this episode is your wake-up call.

 

Listen now and plug the profit leaks before they drain your next ad campaign.

 

#ProfitFirst #BusinessGrowth #CashFlowFix #SmartScaling #RevenueLeaks #ProfitClarity #OwnerPay #StrategicFinance

 

Watch the full episode on YouTube: https://www.youtube.com/@profitanswerman

Sign up to be notified when the next cohort of the Profit First Experience Course is available!

Profit First Toolkit: https://lp.profitcomesfirst.com/landing-page-page 

Relay Bank (affiliate link): https://relayfi.com/?referralcode=profitcomesfirst

Profit Answer Man Facebook group: https://www.facebook.com/groups/profitanswerman/

My podcast about living a richer more meaningful life: http://richersoul.com/

Music provided by Junan from Junan Podcast

Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.

#profitfirst