2020 Summit Special: Positive leadership for post covid strength with Verne Harnish

It was an absolute pleasure to have, world-renowned business growth guru and author of best-selling books, The Rockefeller Habits and Scaling Up: How a Few Companies Make It...and Why the Rest Don't, at the Summit at Foundry Farm. He joined Dominic Monkhouse for a discussion of the latest trends he has noticed in scaling businesses and leadership teams. 

Verne’s talk at the Summit feels very timely. It was recorded back when the sun was still shining in September and when a “second wave” was on the horizon. Since then, most of the UK has been back into some form of a lockdown or another. Verne’s knowledge feels just as on point as ever, so we are ecstatic to be bringing his conversation with business leaders at the Summit to The Melting Pot. For obvious reasons, Verne was not able to make it to the farm back then, but – lucky for us – he was happy to beam in from Boulder, Colorado via Zoom. 

His intervention is littered with informed business examples from top companies, and full of realistic optimism. He highlights the need for businesses to be brave enough to make the best of their circumstances - “to plan for the worst, but more importantly, to hope for the best”. For Verne, leadership is central to this. Leaders like those he works with, and like those that came to the Summit, need to use their own mindsets to inspire their teams. He quotes Greg Brenneman in saying “great leaders absorb fear and exude hope”.  

In this episode 

Scaling Up expert, Verne Harnish, lays out his key hacks to lead through a crisis:

• Mindset “planning for the worst but hoping for the best”.
• CEO communication is key - your team needs to be up to date with what’s in your head.
• Sales when you’re sailing against the wind. Why you need to drive all communication through synchronous communication.
• The most powerful question a leader can learn: “that’s fantastic… how did you do it?”.
• Strategy tips for right now.
• Execution tips and why “if your job as a company is to make the lives of others easy, then your job as a leader is to make your employees lives and jobs easy”.

Verne Harnish’s advice on positive leadership for post covid strength

Positive, powerful communication

Verne urges leaders to help their teams to take an optimistic approach to planning in changing situations. Leaders should build empowered, open-minded teams, looking to “plan for the worst but hope for the best”. Leaders should be able to position teams to look for opportunities to innovate, grow into, and make the best of changing spaces. 

Central to this is also the idea that the CEO needs to be constantly in touch with the leadership team. Sounds simple, but is so often understated, says Verne. He discusses the weekly communications used by the likes of business giants, Facebook, and the strategies used by his own team to keep track of the thought processes of the leadership. Having a central communication like his weekly newsletter, Where’s Verne, is paramount for business leaders to keep the whole company on the same page. Building company culture through engagement, but also by allowing the CEO to process ideas outside of their own head. 

Synchronous communication to never miss an opportunity

For Verne, staying in touch is a foundation that needs to carry over to your sales teams and customer communication. Communication has always been key. But, how often do you actually sit back and look at the amount of time your customers have of your attention? Verne argues that now is the perfect time to look at this process. He believes you should never allow a proposal to go out on an email, without a human there to help the prospect through. He has also found that companies land big contracts by never leaving customer queries to be answered by email. It’s more...