In this episode of Peter Lohmann’s Podcast, I sit down with my mom, Susan Lohmann, who spent nearly 50 years building a career in the horse business: running farms, teaching lessons, and judging competitions.

We talk about what it takes to manage barns (and difficult customers), the surprising parallels between horse boarding and property management, and what really happens when a client stops paying board (spoiler: yes, you can evict a horse).

If you care about small business lessons, negotiation tactics, or building a career around passion, you’ll enjoy this conversation.

00:00 – Intro
02:04 – Susan’s background and career
06:32 – Dealing with difficult customers
12:13 – Sponsor – The Elevate Sales Kickoff Event
13:34 – Susan’s experiences as a woman working in business
20:04 – Firing customers
24:18 – Unethical behavior in the industry
29:59 – Learning the industry
33:28 – Sponsor – Nutiliti
34:53 – How the lack of technology affected industry collaboration
36:59 – The power of work ethic
39:50 – Restarting a business 3 times over
44:32 – Raising children while working from home
50:50 – Negotiation advice
55:06 – Passing on the entrepreneurial spirit to your kids
56:46 – Building niche skillsets and knowledge
1:00:30 – Advice for parents with kids wanting to get involved in horse riding.

Connect with Susan

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