Shopping All the Way to the Woods: How the Outdoor Industry Sold Nature to America isn't necessarily about men's style, but it explores an important theme that can be easily transposed to any discussion about menswear. It's a book about how people buy outdoor gear to create an idea of a more "authentic self" and connect with nature. Derek chats with the author and professor, Rachel Gross, about her research and how commercial culture is tied to creating identity.
Blamo!