The Unity Between AI, Marketing, and Customer Success with Elizabeth Irvine, MarketMuse

"Content marketing and strategy are essential foundations for any business. They are not just additional tasks but critical efforts that demonstrate to your audience why your business deserves a seat at the table," says Elizabeth Irvine

In this episode of The Content Cocktail Hour, we're joined by Elizabeth Irvine, the VP of Marketing and Customer Success at MarketMuse, to dive into the evolving role of AI in marketing, the importance of aligning customer success with marketing efforts, and the unique challenges and strengths of being an introvert in a marketing role. 

Elizabeth shares her journey from crafting email copy to leading dual teams, offers tips on leveraging AI technologies, and advises marketers looking to get closer to their customers.

In this episode, you’ll learn:

• Why it is necessary to be in continuous engagement with customers beyond the initial sale
• How impactful real-time adjustments to marketing efforts due to customer language and feedback are
• Being an introvert can have both challenges and advantages in marketing and professional settings

Resources:

• Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
• Check out The Juice HQ: https://www.thejuicehq.com/
• Connect with Elizabeth on LinkedIn: https://www.linkedin.com/in/elizabethdunlea/
• Check out MarketMuse: https://www.marketmuse.com/

Timestamps:

[06:05] Generating AI aids in content creation and automation

[11:37] Allocate time to customer calls

[16:06] Marketing's impact beyond revenue

[18:33] Overcoming shyness through smaller work environments

[22:23] Rising investment needed for quality content marketing

[24:31] Personalized marketing's effectiveness