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The Customer Experience Podcast

257. Creating Customer Continuity in B2B SaaS w/ Adam Ferris

Jun 27, 2023
54:07
Most of human suffering is related to an unwillingness to have difficult conversations.


Today we discuss how communication, authenticity and a “Team Sport'' culture lead to fulfillment and increased revenue. We speak with Friendbuy’s VP of Revenue, Adam Ferris, about his approach to holding the customer accountable and giving them what they want while diving deep and showing care through continuity.


Join us as we break down:
  • Why Empowerment is more effective than FOMO when drawing in a customer
  • Why it takes a village to close a deal, not just Sales
  • How to increase revenue with win/loss conversations
  • When NOT to incorporate AI

More information about Adam Ferris and today’s topics:

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