217. Jay Heinrichs: The Art of Self-Persuasion

Jay Heinrichs is a leading master of rhetoric, the art of persuasion. He’s the New York Times bestselling author of “Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion.” His latest book, “Aristotle Guide to Self-Persuasion,” digs into how we can use the same persuasive art […]