Dave Boyce: Product Lead Growth vs. Sales Lead Growth. Can Both Win?

Ever wonder why some businesses skyrocket while others plateau? Join us for an enriching conversation with Dave Boyce, a seasoned sales professional and MBA adjunct, who unravels the secret sauce to accelerating business growth - a perfect blend of product-led growth (PLG) and sales. He shares an eye-opening experience of selling a mere whiteboard concept for whopping $6 million when he was an individual contributor. Plus his years in management with some of the hottest startups in Utah and Silicon Valley. 

His insights emphasize the game-changing power of harmoniously integrating product and sales strategies within any go-to-market approach.

Our chat with Dave also illuminates the balance between PLG and traditional sales methods. His firsthand experience of transitioning from a sales-centric approach to a PLG strategy reveals the key role of understanding the end user and offering a generous set of product features. 

We dig into the importance of instrumentation in smoothing out the customer journey and explore how to catch and leverage monetization opportunities while crafting a product. We touch on critical decisions such as keeping transactions within the platform or engaging outside sales for successful product launch and monetization. 

Get ready to fill your entrepreneurial toolbox with these golden nuggets of wisdom. 

Great Day In Sales Podcast Intro 

Great Day in Sales Podcast Outro