Deliverability Defined

Keeping Your List Healthy While Using Recommendations

Mar 26, 2024

25:20

In this episode of Deliverability Defined, Alyssa and Melissa dive into the topic of using recommendation tools to grow your email list while maintaining healthy deliverability. They explore the potential impact of using ConvertKit’s Creator Network recommendation tool, and provide insights on how to effectively manage new subscribers.

Balancing list growth with subscriber engagement is critical for email senders. Making a strong first impression with new subscribers through a clear and compelling creator profile, setting up a robust welcome sequence, and implementing automated list cleaning will help keep engagement high and maintain deliverability.

In this episode, we discuss:

00:19 - Nicolas Cage’s Dream Scenario
04:50 - Email deliverability and recommendations tools
05:40 - Understanding subscriber dynamics with recommendation tools
12:23 - Crafting the perfect creator profile
15:15 - The importance of a welcome email sequence
21:02 - Optimizing subscriber engagement and list health

Key Takeaways

Balancing list growth with subscriber engagement is crucial for maintaining healthy deliverability.
Making a strong first impression through a clear and compelling creator profile enhances subscriber understanding and interest in your content.
Utilizing welcome sequences and automated list cleaning helps in demonstrating value, ensuring engagement, and maintaining deliverability standards.

Quotes

“We often see people who have other methods of subscriber collection, that are not illegal and they're not bad necessarily, but they don't always convert to the best subscribers.” ~ Melissa Lambert

“If you have friends who are newsletter people or they have an email list and they know how to grow their list, that's a great fit. Reach out to your friends, be like, hey, let's form a pod, let's recommend each other. Then every time one of you grows your list, you're all benefiting, which is awesome.” ~ Alyssa Dulin

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