Hotels and Airbnb Chase Locals as Startup Hype Fades

On this week’s Good Morning Hospitality, Michael Goldin and Brandreth Canaley dive into three stories reshaping the hospitality landscape. Oman’s $7 million investment in UnderTheDoormat Group highlights how government support is fueling the growth of alternative accommodations.

The team then unpacks the cautionary tales of Selina and Sonder Inc., two once-hyped disruptors whose struggles show the dangers of chasing scale without sustainable fundamentals. This topic is based on a great article and video by Rafat Ali, which was published not too long ago.

Finally, Michael and Brandy discuss the trend of hotels and Airbnb turning their focus toward locals — whether through day-use packages, work-from-hotel offers, or community-focused stays — and what this shift means for the industry’s future.

This episode is brought to you by Guesty!

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