Blume Podcast S3 E03 | Scaling Marico to Rs 86,000 cr global brand | Harsh Mariwala’s Winning Formula
This episode offers invaluable insights into building a successful FMCG business from scratch and expanding it globally.
Harsh Mariwala shares his journey of transforming a family commodity business into Marico, a leading multinational FMCG company. His experiences and perspectives on talent management, innovation, brand building, and international expansion provide inspiration and practical advice for entrepreneurs aiming to create world-class businesses from India.
Key Topics:
Harsh Mariwala’s early years and transition from family business to building Marico
The journey of converting unbranded commodities to powerful consumer brands
Importance of talent acquisition and retention in building a successful company
Strategy of focusing on categories where MNCs were not strong
Going public early and its impact on corporate governance and growth
International expansion strategy starting with neighbouring countries
Acquisition approach to enter new markets like Egypt, South Africa, Vietnam
Transforming Saffola from an edible oil to a health brand
Approach to D2C brands
Creation of ASCENT Foundation to support and mentor entrepreneurs
Marico Innovation Foundation's work in accelerating innovative startups
Leadership transition and importance of clear roles post stepping down as CEO
Hiring practices and key leadership qualities sought in executives
Advice for entrepreneurs on grit, continuous learning, and creating differentiation
#HarshMariwala #Marico #FMCG #IndianEntrepreneurs #GlobalBrands #Innovation #InternationalExpansion #D2CBrands #Entrepreneurship
00:58 - Early days and family business background
07:36 - Lessons for entrepreneurs from Harsh Mariwala's experience
10:00 - Transition from unbranded to branded products
15:43 - Importance of talent and learning in building Marico
17:55 - Portfolio strategy and becoming market leaders
22:58 - Acquisition strategy and international expansion
26:05 - Going public and its impact on Marico
29:57 - Transforming Saffola into a health brand
32:54 - Views on D2C brands and Marico's approach
38:50 - International expansion strategy
45:32 - Future of international expansion
48:51 - Transitioning out of CEO role
52:40 - Hiring practices and leadership qualities
53:50 - ASCENT Foundation for promoting entrepreneurship
55:35 - Marico Innovation Foundation
58:16 - Rapid fire questions