This week, we're joined by Maya Markovich, Justice Tech Executive in Residence at Village Capital and co-founder and executive director at the Justice Technology Association. Maya started her career journey in change management consulting for tech, then became a practicing lawyer. Having a deep interest in the possibilities of technology in the legal profession, she went on to work in legal tech product management and product marketing. She later joined Nextlaw Labs and Nextlaw Ventures, founded by Dentons, as Chief Growth Officer. As justice tech executive in residence at Village Capital, Maya works with a broad investor coalition and startup founders to define, support, grow, and fund the justice tech sector. As executive director of the Justice Technology Association, she supports the change-makers who are developing meaningful tech solutions to the A2J crisis. In addition to her work at Village Capital and the Justice Technology Association, Maya is a startup advisor, as well as a consultant for Am Law 50 and midsize law firms, legal departments, alternative legal service providers, investors, and venture funds on tech and innovation. In today's discussion, Maya describes her passion for legal industry innovation and talks about switching from practice to legal tech product management and VC, the common challenges of tech startups, the Justice Technology Association mission, and her core change management principles for successful business transformation.