The Vegan Report The Most Effective Animal Charity in the World!? With Dan Shannon | Ep. 99
Dec 2, 2025
Dan Shannon, CEO of The Humane League and a leading figure in animal advocacy, discusses what makes his organization stand out as a top animal charity. He explains the tactics used to target large corporations for meaningful change and the importance of focusing on corporate welfare reforms. Shannon highlights the role of government subsidies in sustaining factory farming and the challenges of surveillance against activists. He emphasizes teamwork, learning from failures, and the potential for significant progress in animal rights over the next few decades.
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Corporate Policy Scales Impact
- Targeting corporate policy creates outsized impact by affecting millions of animals through supply chains rather than individual choices.
- Dan Shannon explains The Humane League's cost-effectiveness comes from shifting company policies rather than only persuading consumers.
Choose Targets Using Three Criteria
- Research targets by scale, tractability, and vulnerability to public pressure before launching campaigns.
- Prioritize companies where a win creates domino effects across an industry to maximize leverage.
A Proof Point Lowers Industry Barriers
- Getting a single company to go first reduces industry risk and makes wider adoption easier.
- Dan uses Ahold Delhaize as an example of picking a winnable company to create a proof point.