Mike Montague interviews Michael Coles on How to Succeed at Getting Tough. Michael J. Coles, the co-founder of the Great American Cookie Company and the former CEO of Caribou Coffee, did not follow a conventional path into business. He does not have an Ivy League pedigree or an MBA from a top-ten business school. He grew up poor, starting work at the age of thirteen. He had many false starts and painful defeats, but Coles has a habit of defying expectations. His life and career have been about turning obstacles into opportunities, tragedies into triumphs, and poverty into philanthropy. Get his book, Time To Get Tough, at: https://www.amazon.com/Time-Get-Tough-Cookies-Business/dp/0820354627 In this episode:

The best attitude, behavior, and technique on how to succeed at getting tough
Why Michael says it’s Time to Get Tough - TTGT
Take risks early in your career
Hope for the best and plan for the worst
It’s okay if you forget the oven mitts...once
A mistake Michael made his first day as CEO of Caribou Coffee
Before you figure out how to do more, figure out what you’re doing well
Michael’s definition of success and a challenge he had to overcome

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