In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Lisa Erickson, formally Sr. Director of CRM and Loyalty at Sleep Number, a bed and bedding company that operates over 650 stores in 50 states in North America.

The Inner Circle Rewards program is an award-winning loyalty program for people who value an exceptional night’s sleep! Tom shares the key discussions points from the original podcast where Lisa shares her vision of leveraging loyalty to create an army of advocates, using gamification, social sharing, digital and traditional channels to connect with her members.

Hosted by Tom Peace.

Show Notes :-

1) Sleep Number⁠

2) Lisa Erickson⁠

3) Inner Circle Rewards

4) #266: "Sleep Number" Leverages Loyalty to Drive Advocacy

397: Rethinking M&A (Monday Morning 8 a.m. #18)