Witness History

How BRICS got its name

Oct 10, 2025
Jim O'Neill, a former Goldman Sachs economist, is the mind behind the BRIC acronym, which identifies Brazil, Russia, India, and China as economic heavyweights. He shares the serendipitous moment he coined the term and reflects on the initial indifference it faced. The conversation dives into the evolution of BRICS, its expansion with South Africa, and its current relevance on the global stage. O'Neill also discusses his subsequent career and the ongoing debates about emerging economies. Tune in for a fascinating look at a concept reshaping world economics.
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ANECDOTE

How The Name Was Born

  • Jim O'Neill was in Goldman Sachs in Nov 2001 and sketched which countries might reshape the global economy after 9/11.
  • He played with GDP projections and first-letter combinations until
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