
Equity
Every startup has AI in their pitch deck and they should according to Forerunner Ventures' Eurie Kim
Jun 5, 2024
Eurie Kim, a Partner at Forerunner Ventures and founding member of All Raise, dives into the current state of consumer investing. She highlights the surprising performance of consumer startups despite a funding drop, with only 7% of seed capital allocated to them. Eurie emphasizes that every pitch deck should include AI, but warns investors to distinguish real innovation from mere buzzwords. She also sheds light on the evolving fundraising landscape and the importance of robust business models for securing funding.
32:07
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Quick takeaways
- Consumer startups face funding challenges, but data indicates their performance surpasses enterprise models.
- AI integration is crucial for consumer startups, offering transformative solutions for operational efficiency and customer experiences.
Deep dives
Consumer Investing Trends and Portfolio Insights
Consumer investing has undergone shifts with a fluctuating focus on the consumer space. There was a surge followed by a pullback in investing interest, moving towards safer options like SaaS and enterprise solutions. Forerunner Ventures emphasizes solving consumer problems, investing in a variety of industries like health and wellness, travel, and personal care. The emphasis is on backing companies that improve consumer lives, whether through products, services, or enabling tools.
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