A Look Back at Season 1 — Framing Effect in Marketing | Behavioral Economics in Marketing Podcast | Season 10 In Review

We’re rewinding all the way back to Season 1 — where it all began — to revisit an early favorite that laid the foundation for this podcast. This mini teaser gives you a quick look at one of the standout episodes that shaped how we think about consumer behavior and decision-making. Plus, we hint at the fresh new episode it inspired in Season 10. (No spoilers here — you'll have to listen to find out.)

Whether you're revisiting the classics or catching up for the first time, this season combines timeless behavioral economics principles with updated strategies built for today’s marketers.

Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.

Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism