Why This Spring Selling Season Isn’t Feeling Quite Like Spring Yet

Spring is a critical time of year for the housing market. The weather warms, foot traffic surges, and builders can bank sales. It is historically the height of the market, particularly in cooler climes. At JBREC, we constantly interact with new homebuilders, resale brokers, land brokers, building products folks, and other actors in the housing space to keep thumb and forefinger on the carotid artery of the housing market. Survey leaders Dillan Krieg, Cara Lavender, and Jody Kahn walk us through sales, incentives, buyers, strategies and tactics, what’s working and what’s not, and what headwinds have been heaviest in these unsettled times. And, as a special treat, we spend a little time with the legendary Jody Kahn, who shares some lessons learned from a storied career spanning almost forty years and still counting.