Sales Transformation #394 S2 Episode 263 - WRAP IT UP! Developing A Relevant Story For The Prospect
STORIES ARE MEANT TO RELATE.
Ravi is back to talk about the ins and outs of storytelling.
In this episode, Ravi and Collin will discuss the need to wrap your story around the prospect’s problem and ensure that it’s the right story for the client.
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HIGHLIGHTS
- Wrap your story around the million-dollar problem
- Focus on your delivery and description
- Case studies vs. success stories
- Pick the right story for the prospect
QUOTES
Ravi - Wrap it up with relevance:
“Wrapping your story around how you've served somebody with a similar DNA, who's gone from pain to glory, and alleviated that problem is huge.”
Ravi - Delivery makes the difference:
“You really got to think about the delivery because that's one really, really good way to separate you.”
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Connect with Collin and find out what’s new in Sales Transformation and other things he’s up to:
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