Selling In The Motor Trade Educated Decision, Rather Than an Ignorant Risk
We are joined by Darren Bedford and Colin McAllister again following on from our discussion last time and look at how we can implement good processes in the service department.
How can your technicians get all the work done, how can your service advisors get time to upsell and how do you keep your customers happy?
These are just some of the questions we look at and pass on our we have learned. From setting the agenda to separating the customer appointment from the vehicle appointment and more.
Here are the highlights:
{02:35} Don’t hear form me that’s good news
{04:00} Lasting Image
{09:37} Build in comparison
{17:00} Educated decision, rather than an ignorant risk
{17:35} Is there a danger we over upsell?
{24:00} Tyres are the only thing holding you on the road
About Symco Training:
Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only in spiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon’s words ‘real world’, it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal.
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