Ninja Selling Podcast Database MASTER CLASS - How To Create And Maintain Relationships That Win - NC011
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Feb 5, 2019 Discover why your database is the heartbeat of your business and the difference between a large contact list and a meaningful sphere of influence. Learn about tools like Google Contacts and CRMs for managing relationships effectively. The hosts emphasize genuine outreach over robotic tactics, and how to segment contacts into groups like raving fans for better engagement. They also encourage building your database through activities you love and recognizing referral opportunities in everyday conversations. It's all about fostering authentic connections!
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Database Size Often Illusionary
- Many agents overestimate their active, knowable database; the true engaged list is often far smaller.
- Garrett says clarifying that list fixes missed opportunities and simplifies all other systems.
Start With One Contact Warehouse
- Consolidate all contacts into one "warehouse" so you can search and access them across devices.
- Use simple tools (Google Contacts, Excel) first and move to a CRM only when you use it regularly.
Qualify By Knowledge, Not Contact Info
- Put people into the warehouse if you know them or have a connection, even without phone or email.
- Capture a name plus a note about them so you can qualify and grow the relationship later.