

E48 - π Is Product Management Really Dying? Product Manager Vs Product Marketing Manager
In this episode of "Everything Product," we dive deep into the pressing question: Is product management going away? Join Sid Saladi, Srinath Kotela, and Phani as they explore this topic in detail, spurred by a recent conference involving the CEOs of Figma and Airbnb. Listen in as we dissect the roles of a product manager and a product marketing manager and their contributions to the success of a product. Hear firsthand reactions to the controversial statement that sparked the debate: the merging of product management into product marketing. Highlights: - Unpacking the controversy around Airbnb's approach to product management and product marketing - The value of a product manager in today's diverse corporate landscapes - How roles change based on the size of the company, the stage of the product, and the lifecycle of the product - Insights on the impact of marketing and attracting customers on the role of product managers in companies like Airbnb and TikTok Chapters: - 00:01 - Introduction and backstory of the discussion - 01:52 - Roles of product manager and product marketing manager - 08:44 - Perspective on the varying roles in different organizations - 07:30 - Skills that product managers and product marketing managers bring to the table - 14:08 - How Product manager roles vary (Startups V/S Matured companies) - 20:00 -How Product manager roles vary (SaaS V/S Hardware products) Follow us on: Spotify: https://anchor.fm/everythingproduct Learn more about the hosts: Phani - [https://www.linkedin.com/in/phanivuyyuru] Srinath - [https://www.linkedin.com/in/skotela/] Sid: LinkedIn - [https://www.linkedin.com/in/sidsaladi/] Newsletter - [https://sidsaladi.substack.com/] Twitter - [https://mobile.twitter.com/Sidsaladi]