Optimal Work Daily - Career, Productivity and Entrepreneurship 1659: How To Attract Customers To Your Online Business Or Ecommerce Store by Steve Chou of My Wife Quit Her Job
Apr 16, 2025
Learn how to attract customers to your online business by building trust with valuable content. Emphasize relationship-building over hard selling to turn browsers into loyal buyers. Discover the power of exceptional customer service in fostering loyalty. Engage your audience with your personality and passion, rather than traditional sales tactics. Consider using video tutorials as a way to enhance customer interaction and set yourself apart in a competitive market.
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People Ignore Traditional Online Sales
- People generally ignore online businesses selling products without any personal connection.
- Marketing your online store as just another sales page fails because people dislike direct selling attempts online.
Support Beats Product Superiority
- Steve chose a lesser-known product because that company showed superior customer care and support.
- This example shows that excellent support can trump product superiority in winning customer loyalty.
Use Content To Engage Customers
- Make your online store stand out by showing your unique personality and engaging customers with high-value content.
- Treat your e-commerce site like a content platform to attract organic traffic rather than solely focusing on direct selling.