infinite scroll From Shaaanxo to Alix Earle: How The GRWM Video Became So Iconic
Jun 27, 2025
Dive into the fascinating world of 'Get Ready With Me' videos and their journey from early YouTube influencers to TikTok sensations. Explore how figures like Shaaanxo and Alix Earle shaped this genre, emphasizing authenticity and self-expression. Discover the darker sides of oversharing and consumerism, alongside the cultural impact it holds for Gen Z. The discussion reveals why these videos resonate so deeply, blending entertainment with real-life storytelling.
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Shan XO Pioneered GRWM
- New Zealand YouTuber Shan XO pioneered the Get Ready With Me format in 2011.
- She made simple sped-up makeup videos that evolved to include chit-chat styles familiar today.
Jackie Aina's GRWM Impact
- Jackie Aina brought personality and diversity awareness to her GRWM videos.
- Her chattier, personal storytelling style deepened audience connection.
Personality Drives GRWM Popularity
- GRWM videos shifted from polished tutorials to authentic, personality-driven content.
- This reflected a broader internet culture vibe shift valuing honesty over perfection.