You hear a lot about ideal clients from educators and experts, us included. We don’t have the market cornered on the information, but we certainly feel we add a nuanced and sophisticated approach to the concept.

On this podcast, you’ve heard about buyer types and psychological motivations, which isn’t discussed much by others. We feel it’s important to do deep research on who your favorite couples are, what they believe, how they behave, and what emotional and social desires they hold deep down but don’t know how to express.

When you know how to speak directly to what matters most to ideal couples, they become clients. You charge more for your services. You enjoy the experience of serving them, rather than dreading their wedding date.

Over the years, I’ve steered our company upstream to help get more ideal couples for our clients. I started as a business coach, but for wedding pros to reach their goals they needed to convert more sales. To get more inquiries, Katy, my wife and business partner, started writing conversion copy for the websites of my coaching clients. We eventually expanded to additional pages like custom proposals and built a team of 10 to handle all the projects.

Now we’re going even further upstream by integrating branding and website design into our in-house services.

But like sales and copywriting, we’re not scratching the surface with approach. Oh no, we’re diving deep into the user experience and merging it with our work on buyer psychology and communication preferences.

Today, I’m bringing Katy on to discuss the process of creating different designs for different buyer types based on how they prefer to process information on websites.

Enjoy the discussion. Especially if you’re not getting enough inquiries, or inquiries from the right kinds of couples.

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