Modern Puzzles, Smarter Content — with Buffalo Games’ Matt Krueger

Dave’s guest this week is Matt Krueger, SVP of Digital Commerce & Marketplaces at Buffalo Games, home to some of the most beloved puzzles and games in North America.

Matt shares how he’s helping bring a modern, data-driven approach to a classic category — from keeping content fresh across thousands of SKUs to using AI and creative experimentation to stay ahead of platform changes.

He and Dave dig into how Buffalo Games balances storytelling with analytics, why creative inspiration sometimes comes from outside your own category, and what it takes to keep a “low-velocity” product exciting on the digital shelf.

Listen for an inside look at how digital strategy, content innovation, and AI are reshaping the puzzle aisle.

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Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker