Jen Proctor loved being a performer. But when her dream to be a professional singer ended, she pledged to be a good person in the entertainment industry, something she knew wasn't a given. So in 2015, she launched her agency Cultivated Entertainment and works with clients like Meta, Pharrell, Drew Barrymore, the Obama Foundation, Stand Up for Cancer, and the Primetime Emmy Awards. She's built her agency based on the vision of seeing a need and filling it. So if you're interested in working with talent from actors to TikTok stars, this episode is for you.

Listen to Nathan and Jen discuss:

Her early career as a field producer at Fox
Why everything is an emergency in the entertainment industry
Cultivating a superpower around talent
Myths about working with celebrities and talent
Why honesty is an essential part of relationship building
Why she'll never forget an hour she had with Betty White
Working on the Dear Class of 2020 project with the Obama's
Negotiating and talent search tips
The three gatekeepers of celebrity talent
Short-lead versus long-lead talent
And much more talent relations strategies…

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