The Pen Addict 699: Millions, Hundreds, Dozens... Maybe One
Jan 15, 2026
Price hikes in the stationery world are making waves, as Pilot raises FriXion prices for the first time in decades. The discussion touches on how Japanese firms handle pricing and the potential for European brands to follow suit. Meanwhile, affordable Chinese brands and small makers like Eureka are gaining traction. The hosts also delve into the evolution of the Bullet Journal from a free tool to a business model with training courses. Plus, tips on left-handed nibs and storing fountain pens safely add to the stationery excitement!
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Pilot's Rare Price Hike Signals A Shift
- Pilot raised the price of its FriXion friction pen for the first time since launch in 2006, citing market and shareholder pressure.
- Brad and Myke see this as evidence that long-standing low pricing strategies are unsustainable for public companies.
Gradual Hikes Hide Big Long-Term Increases
- European and other brands often smooth price increases over years, making single jumps less visible.
- Brad notes Montblanc and Aurora have managed gradual hikes that avoid shocking customers but still raise long-term prices.
Try Asian Makers As Affordable Options
- Explore Chinese and other Asian makers as affordable alternatives when mainstream brands rise in price.
- Only recommend them to experienced buyers or when supported by reputable retailers, Brad warns.
