The BluePrint with Dr. Erik Korem #352. Taco Mac’n Cheese - Inside the Macro-Friendly Food Revolution with Co-Founder of Counter, Benn Manning
The frozen food aisle is getting a nutritious makeover thanks to brands like Counter, offering macro-friendly meals that make healthy eating effortless. In this episode, Benn Manning, Co-Founder of Counter, shares the origin story behind the brand’s rapidly growing success, with an MBA from Harvard and over a decade of experience at Walmart, Benn dishes on Counter’s unique business model and how they’re making protein-packed, macro-friendly meals conveniently available and affordable through major retailers.
In this episode you’ll learn:
- The “aha” moment that sparked the idea for Counter
- How they choose which creative recipes to bring to market
- The science behind formulating macro-friendly meals
- Why social media and influencers are critical to their marketing
- Why deceptive labeling is the “buried body” of the food industry
- Their plans to expand into new food categories long-term
- Why the brand aims to shift how we talk about nutrition in America
If you’re hungry for effortless ways to eat better, don’t miss this insider’s view behind the scenes of one of the most exciting new brands in frozen food.
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Quotable moments:
"We're not starting from ground zero, like this way of eating isn't some revelation that, you know, we created like anybody who has been in a high-level athlete, or has had a weight loss coach or any of the bodybuilding the last 30, 40 years, like they're aware of macros." - Benn Manning
"You're going to see other people start to bring this language and vernacular around macros to their own brands." - Benn Manning
ABOUT THE BLUEPRINT PODCAST:
The BluePrint Podcast is for busy professionals and Household CEOs who care deeply about their families, career, and health. Host Dr. Erik Korem distills cutting edge-science, leadership, and life skills into simple tactics optimized for your busy lifestyle and goals. Dr. Korem interviews scientists, coaches, elite athletes, entrepreneurs, entertainers, and exceptional people to discuss science and practical skills you can implement to become the most healthy, resilient, and impactful version of yourself.
On a mission to equip people to pursue audacious goals, thrive in uncertainty, and live a healthy and fulfilled life, Dr. Erik Korem is a High-Performance pioneer. He introduced sports science and athlete-tracking technologies to collegiate and professional (NFL) football over a decade ago. He has worked with the National Football League, Power-5 NCAA programs, gold-medal Olympians, Nike, and the United States Department of Defense.
Erik is an expert in sleep and stress resilience. He is the Founder and CEO of AIM7, a health and fitness app that unlocks the power of wearables by providing you with daily personalized recommendations to enhance your mind, body, and recovery.
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