The PR Breakdown with Molly McPherson 84: A Crisis Response Case Study: Minneapolis Police & George Floyd
The emotions are raw, the disbelieving television coverage from the protests and riots over George Floyd's death is fresh.
In such a tragic and confusing time, one thing is clear - the actions from four officers from the Minneapolis Police Department created a nationwide outrage that spilled onto the streets of Minneapolis and St. Paul, Minnesota, and eventually, cities across the country. But did the department's response have a hand in adding to the violence or disorder?
In today’s episode, a three-step process for rapid response. Key communication tactics to insert into crisis management plans to help reduce the threat of a crisis, not incite one.
Mentioned in this episode:
We Work tweet in response to Molly McPherson tweet & Julia Joy reply.
© Molly McPherson 2020
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