The Impulso Podcast E120: Swiping for style: Gen Z's fashion playbook
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Jun 5, 2025 The conversation delves into how young women in Asia navigate fashion shopping, blending online resources like Pinterest and TikTok with offline experiences at flea markets. Emerging trends such as capsule wardrobes and color analysis spark debates on minimalist versus maximalist styles. The group discusses the evolving significance of brands and whether fast fashion still holds appeal. Their insights reflect a shift towards conscious consumerism, highlighting the emotional impact of clothing on confidence and mood.
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Local Brands And Flea Market Finds
- Elodie and Arana prefer local brands and often buy offline at flea markets or pop-ups to try items on.
- They contrast with the host who uses Pinterest and Xiao Hong Shu for style inspiration then sources pieces on Taobao.
Inspiration Apps Then Taobao Sourcing
- Speakers describe using RedNote/Xiao Hong Shu and Pinterest for curated inspiration, then Taobao's image search to find exact pieces.
- They screenshot looks from apps and use Taobao to match styles and prices.
Travel And Location Shape Buying Habits
- Shopping habits change by location: being in Singapore led one speaker to buy more due to greater brand variety and physical stores.
- Several speakers prefer brick-and-mortar for fitting, quality checks, and the shopping experience itself.
