Techmeme Ride Home Fri. 10/22 – Is Apple’s ATT Bite As Bad As People Feared After All?
Oct 22, 2021
Snap’s recent earnings reveal the repercussions of Apple’s App Tracking Transparency, raising concerns for social media giants like Facebook. Meanwhile, Google’s decision to cut Play Store fees adds pressure on Apple. Law enforcement has taken action against the ransomware group REvil, flipping the script on cybercrime. To add to the intrigue, Worldcoin aims to exchange eye scans for cryptocurrency, leaving many puzzled. Plus, there are weekend reading recommendations that dive into the Metaverse and the evolving landscape of decentralized finance.
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Snap's Earnings Miss
- Snap's Q3 revenue missed expectations due to Apple's privacy changes.
- This impacted Snap's advertising business more than they anticipated.
Impact of ATT Changes
- Apple's ATT changes are impacting advertising more than companies initially projected last quarter.
- Advertisers are shifting to Android and Apple Search Ads where detailed data is still available.
Google Lowers Play Store Fees
- Google lowered Play Store fees, putting pressure on Apple.
- This makes it cheaper for developers, especially for subscriptions and media apps.
