Selling In The Motor Trade Do Yourself Out of a Job
We are delighted to have Andrew Wakelin, Regional Operations Director -Stellantis &You, with us for the next two episodes.
Andrew started in the trade valeting cars, in the days when it’s fair to say the management style was very different from what we like to see now. It was then, he vowed not to treat staff in the way he was treated and how important it is to know who is working for you.
We discuss some of his successes along his career journey and his top tips for getting that promotion.
Here are the highlights:
{06.07} Walk in through the workshop
{11:17} Do yourself out of a job
{14:25} People & Process
{22:59} 168th to 1st
{26:51} Leadership
About Symco Training:
Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only inspiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon’s words ‘real world’, it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal.
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