The Search Session Human-First Content Strategy in a Machine-First World | Purna Virji
In this episode of The Search Session, host Gianluca Fiorelli sits down with digital marketing powerhouse Purna Virji – Principal Consultant at LinkedIn and former Microsoft leader.
Together, they unpack how to create meaningful, human-first content in an AI-driven landscape, why outcomes matter more than outputs, and how to balance authenticity with algorithms. Expect sharp insights, real strategies, and a few fun detours into pizza, Bollywood, and Italian curse words.
This is the 7th episode of the series: Watch on YouTube
Here's what you'll learn in this episode:
- (00:47) Meet Purna Virji
- (04:16) The Fundamentals of Content Marketing in an AI Era
- (08:21) Outputs vs. Outcomes: Why Strategy Comes First
- (13:54) How to balance human-centered content with machine-readability
- (22:07) Building Memorable Brands in a Personalized, No-Click World
- (27:31) Brand Identity, Emotion & Consistency Across Channels
- (31:45) How Purna Virji Leverages AI in Her Daily Workflow
- (35:15) Reassuring the Next Generation: AI Won’t Take Your Job
- (40:15) Why Today’s Users Are Harder to Reach Than Ever Before
- (42:47) Measuring What Matters in a Fragmented Marketing Landscape
- (47:09) Rapid-Fire Questions: Pizza, Mumbai, Snoring & Kaizen
Where to find Purna Virji:
LinkedIn | X (Twitter) | Website
Where to find Gianluca Fiorelli:
LinkedIn | X (Twitter) | Bluesky | Website
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