Human-First Content Strategy in a Machine-First World | Purna Virji

Apr 7, 2025

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In this episode of The Search Session, host Gianluca Fiorelli sits down with digital marketing powerhouse Purna Virji - Principal Consultant at LinkedIn and former Microsoft leader.

Together, they unpack how to create meaningful, human-first content in an AI-driven landscape, why outcomes matter more than outputs, and how to balance authenticity with algorithms. Expect sharp insights, real strategies, and a few fun detours into pizza, Bollywood, and Italian curse words.

This is the 7th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh

Here's what you'll learn in this episode:

(00:47) Meet Purna Virji
(04:16) The Fundamentals of Content Marketing in an AI Era
(08:21) Outputs vs. Outcomes: Why Strategy Comes First
(13:54) How to balance human-centered content with machine-readability
(22:07) Building Memorable Brands in a Personalized, No-Click World
(27:31) Brand Identity, Emotion & Consistency Across Channels
(31:45) How Purna Virji Leverages AI in Her Daily Workflow
(35:15) Reassuring the Next Generation: AI Won’t Take Your Job
(40:15) Why Today’s Users Are Harder to Reach Than Ever Before
(42:47) Measuring What Matters in a Fragmented Marketing Landscape
(47:09) Rapid-Fire Questions: Pizza, Mumbai, Snoring & Kaizen

👉 Read the full article and explore additional

https://www.advancedwebranking.com/blog/content-marketing-strategy-insights-from-purna-virji

Where to find Purna Virji

LinkedIn: https://www.linkedin.com/in/purnavirji/
X: https://x.com/purnavirji
Website: https://careers.linkedin.com/

Where to find Gianluca Fiorelli

Linkedin:https://www.linkedin.com/in/gianlucafiorelli/
X: https://x.com/gfiorelli1
Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social
Website: https://iloveseo.net/

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