Video Brand Storytelling with Tony Gnau

Tony Gnau is the founder of T60 Productions and author of the new book Light, Camera, Impact. His work is focused on helping brands of all shapes and sizes tell better stories through video. We discussed all of this and more, this week on the On Brand podcast.

About Tony Gnau

Tony Gnau is the Founder and Chief Storytelling Officer at T60 Productions. He’s a three-time Emmy Award-winning journalist, has led T60 Productions to win 18 Telly Awards for its corporate videos, and is the author of the book Lights, Camera, Impact: Storytelling, Branding, and Production Tips for Engaging Corporate Videos. Finally, he is a former USC Trojan football player, Star Wars geek, and a devoted husband and father.

Episode Highlights

“There are a bunch of hurdles with video!” Tony laughed as we began. I confessed to being challenged by DIY video.

Video is a part of everything. But how do we use it better? “Video is a tactic but it’s a tactic that needs its own strategy.”

What brand videos does the video guy like? I couldn’t wait to ask Tony this. “GoPro does such a great job with user-generated content.” He also pointed us to J.Crew which creates engaging behind-the-scenes videos about how they chose colors.

What brand has made Tony smile recently? Tony told us about the videos from Milwaukee Tool Company that feature the organization's own in-house rock band.

To learn more, go to TonyGnau.com and the T60 Productions website.

As We Wrap …

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• On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

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