2: $60B Orion's Chief Behavioral Officer Dr. Daniel Crosby on Why Storytelling Works in Raising Capital | The Power of Authenticity in Business | What Qualities a Successful Salesperson Needs (*Buckle Up*)

1

Introduction

00:00 • 2min

2

What Is a Chief Behavioral Officer?

02:11 • 2min

3

The Story of a Financial Advisor

04:05 • 4min

4

The Science of Storytelling

07:42 • 4min

5

The Power of Storytelling

12:09 • 3min

6

The Excitatory Power of Different Conversations on Our Mind

14:58 • 3min

7

Hedge Funds and Private Market Exposures for High Net Worth Investors

17:32 • 2min

8

Are People Buying a Fund or Are They Hiring a Human?

19:21 • 6min

9

The Relationship Between Authority and Confidence

24:56 • 2min

10

The Importance of Humor in Business

27:14 • 2min

11

The Science of Authenticity

29:26 • 5min

12

The Importance of Suffering in Storytelling

33:59 • 3min

13

How Ultimus Fund Solutions Reacted to Mistakes

36:47 • 3min

14

How to Quit Drinking Diet Coke

39:27 • 3min

15

The Four Principles of Authenticity

42:48 • 2min

16

The Power of Storytelling

45:00 • 3min

17

The Dark Side of Storytelling

48:21 • 3min

18

Why Are You Not in Sales?

51:10 • 3min

19

How to Be a Smart Salesperson

54:03 • 4min

20

How to Be a Better Actor

58:03 • 3min

21

The Science Behind Why Storytelling Works

01:00:42 • 4min