124. The Power of Branding in B2B & B2C

Branding — it’s a much-discussed and often misunderstood topic within the marketing world. There are many clients out there who don’t invest in it because they don’t believe it provides ROI. But the truth is, given time, it can deliver tremendous impact to the bottom line.

Todd Irwin, Chief Creative Officer and Founder at brand x, chats with me about the power of branding and how it builds trust.

We discuss:

- How B2B companies perceive the brands of the people that sell to them

- How branding agencies can work more effectively with other agencies

- Why brand should start internally

- What to do when rebrands go wrong

To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

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