The best advertising reveals something you’ve thought for a long time about a product, service or its users (or yourself!) and presents in an unexpected way. Either for a laugh or some emotional response. Today, we’re seeing advertisers take broad stereotypes of generational segmentations and paste them directly into ads. The results are, um, not great. 

MENTIONED RESOURCES:

• 2024 Lamb: The Generation Gap
• Coinbase: Generations
• JP Morgan Chase: Meet the Jennifers
• Tide - quiet time
• The Musings of an Opinionated Sod - Sorry, dear Rob Campbell, Farrah misattributed your blog title to Dave Trott!!! For shame!

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Cohosted by Farrah Bostic and Adam Pierno. Edited by Allison Preisinger and AMP Studio, and produced by Ashley Derrington. Music by 0megaMan under the Creative Commons license. Our intro is voiced by Eliza, a robot created by Murf.ai.

Why stories about groups matter.

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