Top 10 Go-To-Market Strategies For 2024 - Part 1

It's been an awesome 1st year of the GTM News show. Grateful for the 42 episodes published to date, 2000 subscribers+, and 10,000+ listens. Most of all, I'm grateful for all I've learned from our expert practitioners, each pushing the boundaries in different areas of B2B go-to-market.

Before I get into what's in store for 2024 (stay tuned...), I wanted to highlight the top 10 conversations I've had this year over the next two episodes. It was so hard to pick as each guest that came on the show I've learned something new from, and I recommend folks go through and listen to all the conversations as we've highlighted all the emerging GTM strategies, and each one has something relative for 2024. Today, I want to honor these five guests because of the importance of the topics they shared and the prescriptive takeaways they outlined: Shawn Li - Shawn lays out practical ways to tap into strategic partnerships

Anthony Kennedy - Anthony discussed the shift from earned & rented media to owned media

Jordan Crawford - Jordan is a master of creative outbound email strategies using data, research, and AI

Leslie Barrett - Leslie shared tons of powerful ideas on how to get your customers to advocate for you more and drive more adoption & expansion through customer marketing.

Sam Jacobs - Sam gave us an important lesson in the economics of go-to-market (this is a must-watch for every GTM leader)