Today’s episode of iGaming Daily, supported by Optimove, heads to Brazil to examine the latest developments ahead of the imminent launch of its nationwide regulated market.

Just months ago, Brazil’s government, led by President Lula, took a historic step by signing into law the regulations that will soon govern sports betting and online gaming across the country.

As a result, we’ve seen an influx of gambling licence applications, with over 113 companies racing to secure their place in what is poised to become one of the largest gambling markets in the world.

SBC’s Multimedia Editor, James Ross, is joined by Isadora Marcante, Senior Journalist at SBC Noticias Brasil, to explore why so many companies are eager to stake their claim in Brazil, what challenges lie ahead for regulators and operators, and what the future might hold for this rapidly evolving market.

To read more about the topic, click on the following links:

- https://sbcnews.co.uk/southamerica/2024/08/22/brazil-licence-applications/

Host: James Ross
Guests: Isadora Marcante
Producer: Anaya McDonald
Editor: James Ross

Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

Ep 332: Unpacking Brazil’s influx of licence applications