On today’s episode I’m chatting with Julissa Prado, the founder of Rizos Curls.

Founded in October 2017, Rizos Curls is a clean hair care brand creating products that embrace and celebrate the beauty of curls, coils & waves everywhere. In just under three years, Rizos Curls has amassed a global following of more than 300,000 followers on social media and ships to over 57 countries.

We chat about the origins of Julissa’s business, creating her own potions and formulas for hair to give to women and girls since she was in the 9th grade, and how she took her $80,000 of savings since she was a little girl and went all in to develop hundreds of samples over 4 years before finally landing on her best selling products that we see today.

We also talk through the importance of small business owners standing up and shouting loudly to get noticed - the key thing to remember here is that everything is negotiable - but you’ll get to that in the episode. There’s so much love and energy and emotion throughout this talk - lots of lols and even some tears. I could speak to Julissa for literally ever and ever and I came away feeling so grateful to have met her and to hear this incredible and deeply personal story.

LINKS WE MENTION:

Rizos Curls' Instagram

Julissa's Instagram

Rizos Curls' YouTube

Female Startup Club's Instagram

Doone's Instagram

In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.

Female Startup Club's YouTube

Female Startup Club’s Private Facebook Group

Say hello to Doone: hello@femalestartupclub.com

Book: Rework by Jason Fried, David Heinemeier Hansson

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